What’s in the ebook? 

• Optimize your conversion rates 

• Determine what types of data you should be collecting. 

• Learn how to best collect your customer data 

• Learn how to bring your customer data into your system(s) 

• Get advice on how to clean and maintain your customer data

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EBOOK

LEVERAGING DATA TO BUILD OUT SMART EMAIL MARKETING PROGRAMS

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FULL CHAPTER LIST

MEET THE AUTHORS

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Here's the complete chapter list. Don't miss out on this awesome content.

Chapter 1

01

Chapter 2

02

Chapter 3

05

Chapter 4

08

Chapter 5

10

Chapter 6

12

Chapter 7

18

Chapter 8

28

Chapter 9

32

Chapter 10

40

Chapter 11

48

Chapter 12

55

Chapter 13

64

Chapter 14

80

Chapter 15

84

Chapter 16

92

Copyright 2017 InboxArmy

Scott Cohen

VP Marketing InboxArmy

Scott has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing and his role as VP of Marketing at InboxArmy that combines best practices with real-world-tested strategy and tactics.

Maria Wachal

Head of Content FreshMail

As a Head of Content at FreshMail, Maria is responsible for creating effective content marketing which aims to engage the relevant audience, using content to drive profitable behaviors. Being passionate about digital marketing and new technologies she feels strongly that Email is King and has definitely not left the building yet!